Product Marketing Manager

【Job Summary】

• The Product Marketing Manager will lead the planning and execution of global product launches, focusing on identifying market fit and optimizing product positioning through data-driven insights.

• This role involves content creation, including blogs, ads, and landing pages, as well as crafting visually compelling graphics to support marketing campaigns.

• The manager will also strategize and run social media advertising campaigns across platforms like Facebook, TikTok, and Instagram, continuously optimizing them to maximize ROI.

• With a strong emphasis on market experimentation, the role requires testing new marketing channels and creative strategies to drive growth.

• The ideal candidate will have over 5 years of experience in product marketing, hands-on expertise in go-to-market strategies, and a proven track record of executing successful social media campaigns.

• This position is designed for a highly analytical, creative, and experimental marketer with the ability to work independently and drive results in fast-paced environments.

【Key Responsibilities】

Product Launch & Experimentation

• Plan and execute global product launches, testing multiple products to identify market fit.

• Continuously optimize product positioning and messaging based on data-driven insights.

Content Creation & Graphic Design

• Develop high-quality marketing content (blogs, ads, landing pages, and more).

• Create engaging graphics and ad creatives to support campaigns from day one.

Social Media Advertising & Optimization

• Strategize, run, and optimize ads across Facebook, TikTok, Instagram, and other platforms.

• Analyze ad performance metrics and implement improvements to maximize ROI.

Market Experimentation

• Test and experiment with new marketing channels, creative strategies, and product offerings.

• Use data to validate hypotheses, pivot quickly, and identify scalable growth opportunities.

【Qualifications】

• 7+ years of experience in product marketing, specifically in launching digital products globally.

• Proven expertise in crafting and executing go-to-market strategies.

• Hands-on experience in social media advertising, including running and optimizing campaigns on Facebook, TikTok, and Instagram.

• Graphic design skills or a strong sense of design for creating visually compelling ad creatives.

• Experience in content creation (video content is a plus.)

【Skills and Competencies】

• A highly experimental mindset, with the ability to bootstrap and execute independently in the early stages.

• Excellent analytical skills to measure campaign success and inform future decisions.